Facebook $22 billion WhatsApp deal buys $10 million in sales
The numbers are in for Facebook
Inc.’s acquisition of mobile-messaging application WhatsApp Inc.: The
social network paid $22 billion for a startup that generated $10.2
million in revenue last year.
In a regulatory
filing yesterday, Facebook disclosed WhatsApp’s financial results for
2012 and 2013. The messaging service, which reached 400 million active
users in December, generated less than 3 cents in revenue for each one
last year. By comparison, Facebook paid $55 per user when it acquired
the company. WhatsApp’s net loss was $138.1 million for 2013.
The
valuation of the deal was already regarded as lofty, at 19 times
projected sales. Still, the results illustrate how far Facebook has to
go to get its money’s worth for the app, which generates revenue by
charging 99 cents for subscriptions after a user’s first year. Chief
Executive Officer Mark Zuckerberg said he’s in no rush to make money
from WhatsApp, or Facebook’s other growing applications, until they
reach 1 billion users.
“The right strategy is to
focus on connecting the people before aggressively turning them into
businesses,” he said yesterday on a conference call to discuss
Facebook’s third- quarter earnings. “Once we get to that scale, then we
think they will start to become meaningful businesses in their own
right.”
WhatsApp’s revenue growth is going in the
right direction - - sales more than doubled last year from $3.82 million
in 2012. The app now has more than half a billion users, and revenue
for the first half of this year reached $15.3 million, Facebook said
yesterday.
The unit’s losses are still widening -- its net loss for the six months that ended in June was $232.5 million.
Chatting App
Facebook
already had a product for chatting, Messenger, when it acquired
WhatsApp. Zuckerberg said that the purpose for Facebook’s Messenger is
different than for WhatsApp. People use Messenger to communicate with
their Facebook friends, while WhatsApp is more of a text-messaging
replacement that people might use with those who aren’t their friends on
social media. The two products are seeing growth in some of the same
countries, he said.
The world’s largest social
network paid for WhatsApp mostly with equity, boosted by a rise in its
stock price. Those who praised the acquisition said Facebook was
knocking out a major competitor by bringing it into the company.
“For
the next few years our focus is going to continue to be on growth,” Jan
Koum, WhatsApp’s CEO, said yesterday at Re/code’s mobile conference in
Half Moon Bay, California. “We’re going to focus on growth and not do
any kind of experimentation with monetization today.”
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