Chief Executive Thorsten Heins also announced that RIM was abandoning the name it has used since its inception in 1985 to take the name of its signature product, signaling his hopes for a fresh start for the company that pioneered on-your-hip email. "From this point forward, RIM becomes BlackBerry," Heins said at the New York launch. "It is one brand; it is one promise." RIM, which is already starting to call itself BlackBerry, had initially planned to launch the new BlackBerry 10 smartphones in 2011. But it pushed the date back twice as it struggled to work with a new operating system. Ahead of Wednesday's announcements, analysts had said that any launch after February would be a black mark for the Canadian company. "The biggest disappointment was the delay in the U.S., that it will take so long before the devices get going there," said Eric Jackson, founder and managing Partner at Ironfire Capital LLC in New York. Hein...