However, BlackBerry sales are still way off what they were a year ago
BlackBerry CEO John Chen’s strategy might be showing a little bit of traction.
After three consecutive quarters of sequential decline, shipments BlackBerrys rebounded slightly in Q2 of this year from the previous quarter, market research firm IDC reported Thursday in a report on smartphone shipments.
It shipped 1.5 million units in the quarter ending June 30. On the other hand, for the same period a year ago it shipped 6.7 million smart phones. In this year’s Q2 it accounted for one half of one per cent of all smart phone sales. By comparison 7.4 million Windows Phones shipped — although that was a drop from 8.2 million in the same period a year ago.
Apple shipped 35.2 million iPhones in Q2 this year — a drop of 12,7 per cent over the same period a year ago.
BlackBerry saw improvement within one of its key markets, Asia/Pacific, as well as some gains among enterprise users within North America and Western Europe, IDC said.
This week the company announced that its BBM Protected service, a secure version of its text messaging offering, now supports devices running BlackBerry Balance. Balance is a mode that lets IT administrators set up protected work and unprotected personal data spaces through BES 10 on BlackBerrys. Until now BBM Protected only worked for devices in workplace mode. Now it works in both modes.