Real Madrid have so far sold approximately £20million worth of 'James' replica shirts since the Colmbian forward
Real Madrid are well on their way to recouping the reported £71million paid to Monaco for the signature of Colombia phenomenon James Rodriguez.
Spanish paper Sport have reported that, according to the company Euromericas Sport Marketing, Real Madrid have so far sold approximately 345,000 'James' replica shirts in the 48 hours since the forward was unveiled at the Bernebeu in front of 44,000 fans.
That’s roughly 7,188 shirts sold per hour worldwide and at £60 each equates to about £20.7 million in sales.
Gerardo Molina, Professor Emeritus in Sports Marketing said today inSport: