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Google named most reputable company in world - despite criticism for tax dodging and snooping on web users

Best image: The online search giant was tied with Disney, according to a poll by the Reputation Institute

Google has been named as the most reputable company in the world – despite being heavily criticised for tax dodging and snooping on web users.
The online search giant was tied with Disney as the firm with the best image among consumers, according to a poll by the Reputation Institute.
The US company has been called ‘evil’ for lowering its UK tax bill by funnelling revenues through Ireland and out to tax shelter Bermuda.
Google has also faced the threat of criminal action from the UK’s privacy watchdog for harvesting electronic data while photographing homes for the Google Street View service.
Google’s unofficial motto is ‘Don’t be Evil’.

The study ranks the 100 best companies based on a poll of 55,000 consumers in 15 countries including the UK, US, France, Germany, Brazil and China.
Google and Disney knocked BMW, last year’s winner, into third place.
The highest ranked British company was Rolls-Royce, which was listed at 19th. The BBC, which has faced criticism over payoffs to former directors, climbed in the rankings from 57 to 44.
Samsung entered the top ten for the first time after a smartphone boom boosted the firm’s standing with consumers. Rolex, Sony, Canon, Apple, Daimler, Lego and Microsoft were also in the top ten.
Amazon climbed one place to 21, while Cadbury-owner Mondelez was the biggest faller in the list, slipping from 47th place to 86th.

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