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Monday, December 9, 2013

Microsoft develops ‘smart’ bra to stop women comfort eating

Microsoft hackMicrosoft has offered a bizarre take on wearable technology with a controversial new ‘smart’ bra for women.
Researchers for the software giant claim the undergarment will stop women comfort eating when stressed.
The hi-tech bra measures the wearer’s heart rate and breathing and alerts them when their stress levels are rising by sending a Bluetooth alert to their smartphone.
Senior Microsoft researcher Mary Czerwinski hopes the bra will make women think twice before opening the fridge.
‘It’s mostly women who are emotional overeaters and it turns out a bra is perfect for measuring the heart,’ she told Discovery News.
‘We tried to do the same thing for men’s underwear but it was too far away.’
However, many seem less than impressed with Microsoft’s latest product, with one Twitter user asking: ‘The most sexist product ever invented? ‘

Another added: ‘ Anyone else offended that Microsoft is devoting its tech research to a bra designed to prevent women from overeating?’
But Ms Czerwinska admitted keeping the bra charged could be a problem: ‘Those brave women kept having to run to the bathroom to charge their bra.
‘I think an insert in the foot would be good because feet are really sweaty.’

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